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16 Apr

Safari Ram – Shingora Pop styled Logo meets Safari

A logo is a proud identity and Shingora holds its Ram logo close to its heart. Every year the luxury collection features a scarf with an enlarged Ram logo. With this year’s Safari Pop story spinning a yarn revolving around travel inspired themes with pop tones, Safari Ram is the perfect addition to the collection. It celebrates the uniqueness of the Ram logo within the purview of Safari Pop.

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The Ram logo reflects Shingora’s gracefulness in styling while also channeling a fierce approach to fine quality. The logo itself is accentuated with hand detailing in pop colours and is set against a camouflage background. Wandering through safaris on travels across the globe, camouflage is a recurrent theme that you come across, as are the stylised geometric patterns and more on a trip to Africa. In celebration of these icons that are being recognised as heritage from various parts of the world, Safari Pop incorporates them into luxurious fashion that you can enjoy wearing every day.

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The backdrop is the safari half of the theme and uses cream, green, red, brown, mauve and blue in a beautiful manner. Against it is the Ram logo in a pop shade of pink with free hand drawn details. The colours in the camouflage print on the Ram logo are vibrant tones of pink, red, mauve and white that stand out vivaciously against the backdrop. The simple black and white hatching makes the logo just right for the pop half. In all, the scarf creates a vivid impression with its unusual combination of patterns and colours. The scarf is edged with the same camouflage print border but with dark green, pink and black being dominant colours.

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The muse for this collection is the woman who is a traveller at heart and dwells on the exploration part of travel. It is her way of life, one that is an extension of her personality and reflects in her attitude. She gathers not souvenirs but memories; the Safari Pop collection is a tapestry of such memories. Like a magpie she collects the best of wherever she goes and puts it all together into a unified whole that is her personal style. Hidden gems and unique crafts inspire her and find a place in her treasury of style.

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The amply proportioned scarf in pure silk is as convenient to knot around the neck as it is to drape around the shoulders. The luxurious scarf is soft to touch and rich to look at. Easy to maintain and durable, it reflects the international standards of quality that Shingora sets for itself. Shop online or at a Shingora store near you for a vibrant array of scarves and stoles to keep you trendy season after season.

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